Last revised: October 25, 2020



This policy explains how Purpose Labs, Inc. ("Purpose" or "we"), uses cookies, similar tracking technology

and your related choices. For more information on other ways we collect and use information from you and

your use of our websites, at: www.purposeprivacy.com ("Website"), our Software and our other Services,

please see our Privacy Policy at: www.purposeprivacy.com/privacy-policy (“Privacy Policy”). In this

Cookie Policy we use the term “cookies” to refer to any applicable tracking technologies described herein.

Any capitalized terms not otherwise defined in this Cookie Policy shall have the meaning ascribed to them in

the Privacy Policy.


  • Cookies are small text files that are stored on your device to help websites and mobile apps remember

things about you. Session-based cookies last only while your browser is open and are automatically

deleted when you close your browser. Persistent cookies last until you or your browser delete them or

until they expire. To learn more about cookies, visit http://www.allaboutcookies.org/.

  • Pixel Tags (also known as web beacons or clear GIFs) are transparent images, iFrames, or JavaScript

placed on a website or in marketing emails that are used in order to understand how you interact with

such websites or emails.

  • Social Media Features, such as the Facebook “like” button, may collect your IP address and which

page you are visiting on a website, and may set a cookie to enable the feature to function properly.

Your interactions with these features are governed by the privacy policy of the company providing the

relevant Social Media Features.

  • Single Sign-on allows you to log in to certain websites or mobile applications using sign-in services

provided by third parties, such as Facebook or Google. These services will authenticate your identity

and provide you the option to share certain personal information with us such as your name and email

address to pre-populate our sign-up form. 

  • Ad ID is a unique number issued to you by an entity which received your permission to serve you with

advertisements. The Ad ID allows persons or entities with whom you interact to gather and store

information they learn about you in connection with your Ad ID. Most entities that have assigned you

with an Ad ID allow you to delete or change such Ad ID and thereby prevent third parties from

collecting information concerning your behavior across multiple sessions. To learn more about Ad ID

and how change or delete it on Apple, please refer to https://support.apple.com/en-il/HT205223.



The cookies we use can be classified in one of the following categories:

Strictly Necessary cookies We use these cookies to enable you to use our Website’s features, such as

enabling movement between pages and remembering information you

enter on forms.


Without these necessary cookies, services and functions on our Website

will not be possible and our Website will not perform as it should.

Security cookies We use these cookies to help identity and prevent security risks.

Performance and Analytics



We use these cookies to collect information about Users’ use of our

Website to help improve the way the it works.


Functionality and

Preference cookies


We use these cookies to remember the choices you make such as which

language you prefer and to provide you with personalized features.


Targeting and Advertising



We use these cookies to deliver you with ads when you browse the web

that are more relevant to you and your interests, by remembering

information such as what you looked at on our Website and to track the

performance of these ads.


Social Sharing cookies We use these cookies to allow you to share content directly on the social

network/sharing sites, like Facebook, Twitter or Google+ on which you

have a user account. Examples would be if you wanted to "like" or "tweet"

about a service or product advertised on our website



We use the following Third-Party Cookies:

Third party Type of cookies Service provided

Google Analytics Google provide anonymized data about the visits made


to our website.


Facebook Social Sharing Facebook store cookies which allow the Facebook "Like"

social sharing functionality but only if you click on the

Facebook "Like" button on our website or log in using

your Facebook account.



Twitter Social Sharing Twitter also store cookies which allow their social sharing

functionality including the "Tweet" function and to

generate usage information during your visit to our




YouTube Marketing and



YouTube sets a cookie that enables video services on the




LinkedIn Marketing and Social




LinkedIn stores cookies which allow social sharing





  • Strictly Necessary Cookies:

    • Because these cookies are essential to operate our Services, there is no option to opt out of these cookies.

  • Targeting and Advertising Cookies:

  • Other Cookies:

    • You can follow the instructions provided by your web browser or mobile browser (usually located within the "Help", "Tools" or "Edit" facility) to modify your cookie and Ad ID settings. 

    • You can opt out of third-party tracking technologies by following the instructions provided by each third-party service provider in its privacy policy.

  • Deletion of Cookie history:

    • You can choose to delete your cookie history and to opt-out from future usage of cookies by Purpose, by emailing us at: support@purposeprivacy.com.

    • Your request to delete your cookies shall take effect within a reasonable timeframe from receipt of your request.



We do not currently commit to responding to your browsers’ ‘Do Not Track’ signals with respect to our

Services, in part, because no common industry standard for ‘Do Not Track’ has been adopted by regulators,

including no consistent standard of interpreting a user’s intent. We are committed to monitoring the

developments around ‘Do Not Track’ and the implementation of a standard.



We may update this Cookie Policy from time to time. We encourage you to periodically review this Cookie

Policy to stay informed about our use of cookies, the information we collect via cookies, and any updates in

relation thereto. If we make any changes to this Cookie Policy that significantly impact the way we use

cookies, we will endeavor to provide you with notice in advance of such change by highlighting the change

on our Website. Your continued use of our Services constitutes your agreement to this Cookie Policy and

any updates.


If you have any questions about our use of cookies, please contact us at: support@purposeprivacy.com.

© 2020 by Purpose Labs