Last Revised: October 25, 2020
Purpose Labs, Inc., its affiliates and its existing subsidiaries (if any) ("Purpose", "we", "our", "Company") welcomes
you (the "User(s)", or "you") to our website, at: www.purposeprivacy.com (the “Site”). Our Site offers basic
information on our company and technology. Each of the Site's Users may use the Site in accordance with the
terms and conditions hereunder.
1. Acceptance of the Terms
By entering to, connecting to, accessing or using the Site, you acknowledge that you have read and understood the
applicable laws and regulations regarding your use of the Site and you acknowledge that these Terms constitute a
binding and enforceable legal contract between Purpose and you. IF YOU DO NOT AGREE TO THESE TERMS,
PLEASE DO NOT ENTER TO, CONNECT TO, ACCESS OR USE THE SITE IN ANY MANNER.
2. The Site and Services
We use the Site to make informative pages on our product and our Company available to you. We may also include
in the Site, at our discretion, functionalities allowing users: (i) to book a demo session, (ii) to register for a free trial
of our Purpose data privacy solution (the “Software”), and any other service we may offer you from time to time
3. Use Restrictions
There are certain conducts which are strictly prohibited on the Site. Please read the following restrictions carefully.
Your failure to comply with the provisions set forth may, at Purpose’s sole discretion, result in the termination of
your access to the Site and may also expose you to civil and/or criminal liability.
You may not, whether by yourself or anyone on your behalf: (i) copy, scrape, modify, create derivative works of,
adapt, emulate, translate, reverse engineer, compile, decompile or disassemble any portion of the content on the
Site and any other information, documents, material and data available on the Site (collectively, the “Content”) or
any Intellectual Property (as defined below) in any way, or publicly display, perform, or distribute the Content or
Intellectual Property, without Purpose’s prior written consent; (ii) make any use of the Content on any other
website or networked computer environment for any purpose, or replicate or copy the Content without Purpose’s
prior written consent; (iii) create a browser or border environment around the Site and/or Content, link, including
in-line linking, to elements on the Site, such as images, posters and videos, and/or frame or mirror any part of the
Site, unless as expressly permitted hereunder; (iv) transmit, distribute, display or otherwise make available through
or in connection with the Site any content, which may infringe third party rights, including Intellectual Property
rights and privacy rights, or which may contain any unlawful content; (v) transmit or otherwise make available in
connection with the Site, and/or use the Site to distribute and/or otherwise transmit any virus, worm, Trojan
Horse, time bomb, web bug, spyware, or any other computer code, file, or program that may or is intended to
damage or hijack the operation of any hardware, software, or telecommunications equipment, or any other
actually or potentially harmful, disruptive, or invasive code or component; (vi) interfere with or disrupt the
operation of the Site, or the servers or networks that host the Site or make the Site available, or disobey any
requirements, procedures, policies, or regulations of such servers or networks; (vii) use the Content and/or the Site
for any illegal, immoral or unauthorized purpose;.
We respect the privacy of our Users and are committed to protecting the information you share with us in
connection with the Site. Our policy and practices and the type of information collected are described in our
The Company is granting you with a limited, personal, not exclusive, non-assignable, not-tradeable, non-sub-
licensable, fully and immediately revocable at Company’s discretion, license, to use the Site and any Content made
available for download, including reports and any trial or demo we make available to you on the Site (the
“Materials”), all subject to the terms and conditions in this agreement. These Terms do not entitle you with any
right in the Site or in the Content or Materials, rather than a limited right to use it in accordance herewith.
The Materials are made available to you subject to the terms of Sections 3 above, for your own personal limited
use and without derogating from the restrictions set forth under these Terms and in addition thereto you may not:
(a) distribute the Materials or any part thereof, directly or indirectly; (b) make or allow any third party to make any
commercial use of the Materials; and (c) modify, add, subtract, aggregate or otherwise make any derivative work
of the Materials or allow a third party to do so.
You hereby agree that upon Company’s request you will immediately return all Materials, purge your systems from
any Materials and ensure that no copies, extracts or other reproductions are retained by you.
In the event that you provide Purpose with any suggestions, comments or other feedback relating to Site and/or
Purpose products and/or services (collectively, “Feedback”), such Feedback is deemed as the sole and exclusive
property of Purpose and you hereby irrevocably assign to Purpose all of its rights, title and interest in and to all
Feedback, if any, and waives any moral rights to it (or anyone on its behalf) may have in such Feedback. Without
derogating from the foregoing, you hereby represent and warrant that you shall not provide any Feedback which is
subject to any third-party rights or any limitations, and, without derogating from the foregoing, shall promptly
inform Purpose as soon as it becomes aware of any third party right or limitation which may apply to Feedback
7. Intellectual Property Rights
“Intellectual Property” means proprietary and intellectual property rights, including the Material, Content, the Site,
its logos, graphics, icons, images, as well as the selection, assembly and arrangement thereof, Purpose’s proprietary
software, algorithms and any and all intellectual property rights pertaining thereto or otherwise to the Services,
including, without limitation, inventions, patents and patent applications, trademarks, trade names, logos,
copyrightable materials, graphics, text, images, designs (including the “look and feel” of the Site and any part
thereof), specifications, methods, procedures, information, know-how, data, technical data, interactive features,
source and object code, files, interface and trade secrets, whether or not registered and/or capable of being
registered, and any and all Feedback.
The Intellectual Property and any enhancement, modification or derivative thereof is exclusively owned and/or
licensed to Purpose and is subject to copyright and other applicable intellectual property rights under Israeli laws,
foreign laws and international conventions.
“Purpose” and all logos and other proprietary identifiers used by Purpose in connection with the Site, (“Purpose
Trademarks”) are all trademarks and/or trade names of Purpose, whether or not registered. All other trademarks,
Site marks, trade names and logos which may appear on or with respect to the Site belong to their respective
owners (“Third Party Marks”). No right, license, or interest to Purpose Trademarks and/or to the Third Party Marks
is granted hereunder, and you agree that no such right, license, or interest shall be asserted by you with respect to
Purpose Trademarks or the Third Party Marks and therefore you will avoid using any of those marks, unless
expressly permitted herein.
You are hereby prohibited from removing or deleting any and all copyright notices, restrictions and signs indicating
proprietary rights of Purpose and/or its licensors, including copyright mark [©] or trademark [® or ™] contained in
or accompanying the Site, and you represent and warrant that you will abide by all applicable laws in this respect.
You are further prohibited from using, diluting or staining any name, mark or logo that is identical, or confusingly
similar to any of Purpose marks and logos, whether registered or not.
8. Third Party Components
The Site may use or include third party software, files and components that are subject to open source and third
party license terms (“Third Party Components”). Your right to use such Third Party Components as part of, or in
connection with, the Site is subject to any applicable acknowledgements and license terms accompanying such
Third Party Components, contained therein or related thereto. If there is a conflict between the licensing terms of
such Third Party Components and these Terms, the licensing terms of the Third Party Components shall prevail
only in connection with the related Third Party Components. These Terms do not apply to any Third Party
Components accompanying or contained in the Site and Purpose disclaims all liability related thereto. You
acknowledge that Purpose is not the author, owner or licensor of any Third Party Components, and that Purpose
makes no warranties or representations, express or implied, as to the quality, capabilities, operations, performance
or suitability of Third Party Components. Under no circumstances shall the Site or any portion thereof (except for
the Third Party Components contained therein) be deemed to be “open source” or “publicly available” software.
The Site’s availability and functionality depend on various factors, such as communication networks, software,
hardware, and Purpose’s Site providers and contractors. Purpose does not warrant or guarantee that the Site will
operate and/or be available at all times without disruption or interruption, or that it will be immune from
unauthorized access error-free
10. Changes to The Site
Purpose reserves the right, at its sole discretion, to modify, correct, amend, enhance, improve, make any other
changes to, or discontinue, temporarily or permanently, the Site (or any part thereof) without notice, at any time.
In addition, you hereby acknowledge that the Content available through the Site may be changed, modified, edited
or extended in terms of content and form or removed at any time without any notice to you. You agree that
Purpose shall not be liable to you or to any third party for any modification, suspension, error, malfunction or
discontinuance of the Site (or any part thereof).
11. Disclaimer and Warranties
PURPOSE DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS REGARDING THE USE, THE INABILITY TO USE
OR OPERATE, OR THE RESULTS OF THE USE OR OPERATION OF THE SITE, MATERIALS (OR ANY PART THEREOF).
PURPOSE SHALL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER, INCLUDING, BUT NOT LIMITED TO, DIRECT,
INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND, WHETHER IT WAS CAUSED
CONSEQUENTLY OR IN CONNECTION WITH THE USE OF THE SITE, DEMOS, TRIALS OR ANY MATERIALS, WHETHER
OR NOT THE COMPANY HAD INFORMED THE USER OF SUCH POSSIBLE DAMAGE.
THE SITE (AND ANY PART THEREOF), INCLUDING WITHOUT LIMITATION ANY CONTENT, DEMOS, TRIALS, OR ANY
MATERIALS, DATA AND INFORMATION RELATED THERETO, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE”
BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF TITLE OR
NON-INFRINGEMENT OR IMPLIED WARRANTIES OF USE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR
PURPOSE OR USE. PURPOSE DISCLAIMS AND MAKES NO REPRESENTATIONS OR WARRANTIES AS TO THE
ACCURACY, QUALITY, AVAILABILITY, RELIABILITY, SUITABILITY, COMPLETENESS, TRUTHFULNESS, USEFULNESS, OR
EFFECTIVENESS OF ANY CONTENT AVAILABLE ON OUR SERVICES.
PURPOSE AND ITS AFFILIATES AND/OR ITS SUBSIDIARIES, INCLUDING ANY OF THEIR RESPECTIVE OFFICERS,
DIRECTORS, SHAREHOLDERS, EMPLOYEES, SUB-CONTRACTORS, AGENTS, PARENT COMPANIES, SUBSIDIARIES AND
OTHER AFFILIATES (COLLECTIVELY, “PURPOSE AFFILIATES”), JOINTLY AND SEVERALLY, DISCLAIM AND MAKE NO
REPRESENTATIONS OR WARRANTIES AS TO THE USABILITY, ACCURACY, QUALITY, AVAILABILITY, RELIABILITY,
SUITABILITY, COMPLETENESS, TRUTHFULNESS, USEFULNESS, OR EFFECTIVENESS OF ANY CONTENT, DATA,
REPORTS, RESULTS, OR OTHER INFORMATION OBTAINED OR GENERATED IN CONNECTION WITH YOUR OR ANY
USER’S USE OF THE SITE.
PURPOSE DOES NOT WARRANT THAT THE OPERATION OF THE SITE, SERVICES OR MATERIALS IS OR WILL BE
SECURE, ACCURATE, COMPLETE, UNINTERRUPTED, WITHOUT ERROR, OR FREE OF VIRUSES, WORMS, OTHER
HARMFUL COMPONENTS, OR OTHER PROGRAM LIMITATIONS. PURPOSE MAY, AT ITS SOLE DISCRETION AND
WITHOUT AN OBLIGATION TO DO SO, CORRECT, MODIFY, AMEND, ENHANCE, IMPROVE AND MAKE ANY OTHER
CHANGES TO THE SITE AT ANY TIME, OR DISCONTINUE DISPLAYING OR PROVIDING ANY CONTENT OR FEATURES
WITHOUT ANY NOTICE TO YOU.
YOU AGREE AND ACKNOWLEDGE THAT THE USE OF THE SITE, SERVICES, OR MATERIALS, INCLUDING USE OF
AND/OR RELIANCE ON ANY CONTENT AVAILABLE THROUGH THE SITE, IS ENTIRELY, OR OTHERWISE TO THE
MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, AT YOUR OWN RISK.
12. Limitation of Liability
IN NO EVENT SHALL PURPOSE AND/OR ANY OF THE PURPOSE AFFILIATES AND/OR SUBSIDIARIES BE LIABLE FOR
ANY DAMAGES WHATSOEVER, INCLUDING DIRECT, INDIRECT, SPECIAL, INCIDENTAL OR CONSEQUENTIAL
DAMAGES OF ANY KIND, RESULTING FROM OR ARISING OUT OF THE SITE AND MATERIALS, USE OR INABILITY TO
USE THE SITE AND MATERIALS, FAILURE OF THE SITE OR MATERIALS TO PERFORM AS REPRESENTED OR
EXPECTED, LOSS OF GOODWILL, DATA OR PROFITS, THE PERFORMANCE OR FAILURE OF PURPOSE TO PERFORM
UNDER THESE TERMS, AND ANY OTHER ACT OR OMISSION OF PURPOSE BY ANY OTHER CAUSE WHATSOEVER,
INCLUDING WITHOUT LIMITATION DAMAGES ARISING FROM THE CONDUCT OF ANY USERS AND/OR THIRD PARTY
NO ACTION MAY BE BROUGHT BY YOU FOR ANY BREACH OF THESE TERMS MORE THAN ONE (1) YEAR AFTER THE
ACCRUAL OF SUCH CAUSE OF ACTION. AS SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF
INCIDENTAL OR CONSEQUENTIAL DAMAGES, THEN SUCH LIMITATIONS ONLY MAY NOT APPLY TO A USER
RESIDING IN SUCH STATES.
SUCH LIMITATIONS, EXCLUSIONS AND DISCLAIMERS SHALL APPLY TO ALL CLAIMS FOR DAMAGES, WHETHER
BASED IN AN ACTION OF CONTRACT, WARRANTY, STRICT LIABILITY, NEGLIGENCE, TORT, OR OTHERWISE. YOU
HEREBY ACKNOWLEDGE AND AGREE THAT THESE LIMITATIONS OF LIABILITY ARE AGREED ALLOCATIONS OF RISK
CONSTITUTING IN PART THE CONSIDERATION FOR PURPOSE’S SITE TO YOU, AND SUCH LIMITATIONS WILL APPLY
NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY, AND EVEN IF PURPOSE
AND/OR ANY PURPOSE AFFILIATES HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH LIABILITIES AND/OR
DAMAGES. THE FOREGOING LIMITATION OF LIABILITY SHALL APPLY TO THE FULLEST EXTENT PERMITTED BY LAW
IN THE APPLICABLE JURISDICTION AND IN NO EVENT SHALL PURPOSE’S CUMULATIVE LIABILITY TO YOU EXCEED
AMOUNTS PAID BY YOU TO PURPOSE FOR USE OF THE SITE. IF YOU HAVE NOT MADE ANY PAYMENTS TO
PURPOSE FOR THE USE OF THE SITE, THEN PURPOSE SHALL NOT HAVE ANY LIABILITY TOWARDS YOU.
You agree to defend, indemnify and hold harmless Purpose and any Purpose Affiliates from and against any and all
claims, damages, obligations, losses, liabilities, costs, debts, fines, late fees, cancellation fees and expenses
(including attorney's fees) arising directly or indirectly from: (i) your breach of any term of these Terms by you or
anyone on your behalf; (iii) any damage of any sort, whether direct, indirect, special or consequential, you may
cause to any third party which relates to your use of (or inability to use) the Site or Materials; (iv) your violation of
Site or Materials or provision of information; and (v) your violation of any applicable law or regulation.
Amendments to the Terms
Purpose may change the Terms from time to time, at its sole discretion and without any notice. We will notify
regarding substantial changes of these Terms on the homepage of the Site and/or we will send you an e-mail
regarding such changes to the e-mail address that you provided in the contact form. Such substantial changes will
take effect seven (7) days after such notice was provided on our Site or sent via email. Otherwise, all other changes
to these Terms are effective as of the stated “Last Revised” date and your continued use of the Site after the Last
Revised date will constitute acceptance of, and agreement to be bound by, those changes.
To enjoy the Site you must be over the age of thirteen (13). We reserve the right to request proof of age at any
stage so that we can verify that minors under the age of thirteen (13) are not using the Site. In the event that it
comes to our knowledge that a person under the age of thirteen (13) is using the Site, we will prohibit and block
such User from accessing the Site and will make all efforts to promptly delete any Personal Information.
These Terms do not, and shall not be construed to create any partnership, joint venture, employer-employee,
agency, or franchisor-franchisee relationship between the parties hereto. Any claim relating to this Site or use of
this Site will be governed by and interpreted in accordance with the laws of the State of Israel, without reference to
its conflict-of-laws principles. Any dispute arising out of or related to your use of this Site will be brought in, and you
hereby consent to exclusive jurisdiction and venue in, the competent courts of the District of Tel Aviv, Israel. If any
provision of these Terms is found to be unlawful, void, or for any reason unenforceable, then that provision will be
deemed severable from these Terms and will not affect the validity and enforceability of any remaining provision.
You may not assign, sublicense or otherwise transfer any or all of your rights or obligations under these Terms
without Purpose's prior express written consent. No waiver by either party of any breach or default hereunder will
be deemed to be a waiver of any preceding or subsequent breach or default. Any heading, caption or section title
contained herein is inserted only as a matter of convenience, and in no way defines or explains any section or
provision hereof. These Terms are the entire terms and conditions between you and Purpose relating to the
subject matter herein and supersedes any and all prior or contemporaneous written or oral agreements or
understandings between you and Purpose or Notices to you may be made via email or regular mail. This Site may
also provide notices of changes to these Terms or other matters, by displaying such notices or by providing links to
such notices. Without limitation, you agree that a printed version of these Terms and of any notice given in
electronic form shall be admissible in judicial or administrative proceedings based upon or relating to these Terms
to the same extent and subject to the same conditions as